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White paper
Changemakers

Changemakers: When ordinary people create extraordinary change

Why the world needs more changemakers, how ordinary people develop extraordinary capabilities, and what governments, businesses and funders can do about it.

Jerry Connor and Ifrah Butt
PDF
November 4, 2026
Cover of the white paper Changemakers: When ordinary people create extraordinary change

White Paper No. 02 starts from an uncomfortable observation: the way we go about the world's biggest problems is not working well enough, and we rarely enrol the people who live with those problems in changing them.

Create enough changemakers, and systemic problems that seemed impossible get solved, stuck cultures move, and hopelessness gives way to agency. The paper shows how ordinary people develop extraordinary capabilities, and what governments, businesses and funders can do to build more of them.

Written by Jerry Connor and Ifrah Butt.

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